Gary Hustwit, the aspiring director who gave designers and typophiles reason to celebrate themselves in his 2007 film Helvetica is at it again, this time focusing on industrial design. The film is called “Objectified” and features spots with folks like Apple’s Jonathan Ive, Karim Rashid, Marc Newsom and IDEO. Looks to be another slam dunk for the design community. I know I’m hyped on checking it out.

Tags: Design, industrialdesign, innovation, productdesign

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