Posts Tagged ‘branding’
MultiAdaptor does it with flexibility.
Wednesday, April 30th, 2008Brand strategy and design group MultiAdaptor does great work. It’s that simple. They keep it clean, light and current without resorting to gimmicks. Their print portfolio has a retro sensibility while using modern forms. Their client base appears to be strictly British, but diverse enough to keep it interesting, ranging from BBC to Ether Music. Their interactive work also shines brightly, with a focus on capturing the personality of their clients.
Be sure to check out their brilliant executions on websites from Michael Bodiam (the logo!) and Ether Music. Inspiration abound!
Paul Rand, Paid Tribute
Tuesday, February 12th, 2008Finally, someone, namely Daniel Lewandowski has taken the great care of creating a respectable tribute site to graphic design legend and my personal favorite, Mr. Paul Rand. The site’s aesthetic is pared-down and lovingly crafted in a framework that is understated and modest, yet the perfect compliment to his work and legacy. Mr. Rand would certainly be proud.
According to Mr. Lewandowski, that when he first started the project, he “discovered that there were no “single-source” references to Mr. Rand or his works anywhere on the internet.” He claims that he is “in no way a philosopher or critic of design,” but has a “great respect for the history of our industry and the people who have shaped it.”





