Posts Tagged ‘itunes’

Apple and TBWA’s new iTunes ad is a stunner

Tuesday, May 27th, 2008

Link is right here.

via ReformRevolution

What’s wrong with this picture?

Wednesday, January 16th, 2008

You guessed it. No DVD slot. Why? Hmmm….form over function, perhaps. I might be alone in my opinion that Apple’s new Air laptop is not a winner, but I’m sticking with it. I can only guess they skipped over the DVD slot to go for the gold in terms of Steve-ness, but they’ve sacrificed usability in the process. Who can install anything with a DVD drive? I’m supposed to use the WiFi feature and “borrow” a drive from another machine? Um, no..

As someone who recently moved thousands of files to accommodate the latest Mac OS, I’d be mighty unpleasant if I had to do that without the aid of my trusty DVD slot. Sure, they’re targeting a specific audience, but I think this time they’ve gone too far to make a “statement” piece and launched someone that wasn’t ready for primetime.

On the other hand, the move on the AppleTV front with the addition of downloadable movies is a solid win. They may not necessarily knock down Netflix and Blockbuster in one fell swoop, but that, dear reader, is a statement.