A co-worker sent out a link to The Eco Zoo, created by McCann Erickson Japan. Not exactly sure what it is, but it’s seriously cool.

A 3D environment where you interact with characters on different sections of what looks like the giant beanstalk (minus Jack). You can move around in the environment and click on the characters, which launch Pop-Up books that you can also move around (pretty cool when you spin them around to see the backs with their multi-faceted and layered views. I like that you can see the supports for the characters or the “backdrops” for the “stages.” Kids will eat this alive. Good stuff!