Stumbled across this site in my Delicious links the other day and though the content and idea are interesting (a community around the women in a child’s life other than the mother), what drew me in were the visuals and UI. It’s been awhile since I’ve seen an execution so thorough. No detail is spared. From dropdown menus to playful Flash rollovers to an overall super-clean design, it works.

Their “unofficial” description of the site says it “is meant for all you ladies who are totally mad for your nieces or nephews, friends’ kids, whatever….and you just want a place online where you can talk about them (and yes totally show them off!) and feel safe to ask questions about kids, their health, nutrition, even what they’re into these days – without having to go to a mom and feeling unsavvy!”

No, not because he parades around Africa, adopting babies.

No, not because he scored Angelina Jolie, but he does get big points for that.

No, not because of Fight Club or working with Guy Ritchie in Snatch or because he’s going to play John Dean in the upcoming “Dirty Tricks.”

No, not for any of those reasons, though they certainly help (or hinder, depending upon your perspective). No, Brad Pitt is cool because he is a major architecture fan and that instantly scores points in my book. He went so far as to even get his proverbial hands dirty as an apprentice in Frank Gehry’s L.A. studio. Yeah Gehry, you know, the guy who does all the wavy, metallic buildings. While there, he apparently designed a mixed-use complex in Sussex, England.

Additionally, he is a studied architecture aficionado, fan of Frank Lloyd Wright and supporter of the National Trust for Historic Preservation.

In the last year, he’s taken up his own project of building 150 low-cost, sustainable residential housing in New Orleans’ devastated 9th Ward district, in hopes of spearheading a grass-roots effort to encourage a duplicative effect.He’s also cool because he doesn’t seem too full of himself.

Yes, the African baby thing gets mocked, but at least they “innovated” it, no? He does to genuinely care about social issues, which depending upon how raised your eyebrow is, can be good or bad. Nonetheless, he manages to come across as pretty normal, accessible guy.