…and, what SXSW event would be compete without Robert Scoble (pictured, left). The man is everywhere!

So, I slithered into the conference center Saturday morning after an appalling breakfast at a Chowhound recommended spot. I won’t go into the gory details, but suffice it to say, avoid El Arroyo at all costs.

Went through the usual registration process, which was much shorter this year. It also felt alarmingly spacious this year, even with press reports of attendance numbers being much higher than in previous years. Almost immediately, I stumbled upon former co-worker/serial entrepreneur Jesse Thomas and his co-partner-in-crime Leslie Bradshaw. Together we explored the hall and made our way down to Screen Burn, which was twice the size as last year and much more interesting. They’ve added a competitive gaming “arena,” which looked akin to an American Gladiators set. Shortly after, bumped into Chris, the fifth party from yesterday’s fiasco and we struck up a short convo.

Ambled about for awhile, then spotted Tim Ferriss, who I consider a mad genius. Proposed my pared-down, snail’s-pace approach to his 4-Hour Workweek methodology, which he seemed to take with good measure. He offered that he was currently dealing with a “water obsession” that I didn’t get the full details on. Generally, he seemed like a cool guy, approachable and not ridiculously full of himself, like could be imagined.

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Holy sh*t…this is cool. Or maybe my inner dork is having a coming out party. Nonetheless, who knew? This “tree”, composed on a LED grid, animates in full Pac glory, in Madrid, Spain.

What’s next, a Frogger fireworks display?

Here’s a clip of it in it’s full video glory.